The Five Freedoms Ignored:

Metro Germany

Cruelty exposedarrow down

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Photo: Stefano Belacchi / Animal Welfare Observatory / We Animals
white vector black vector
THE FIVE FREEDOMS
Freedom from
hunger and thirst 01
02 fear and distress
03pain, injury and disease

These are among the Five Freedoms that define humane treatment for farm animals – standards supported by more than 90% of the public.

These freedoms represent what consumers expect from food companies, and while many leading food manufacturers have put policies in place to uphold the Five Freedoms in their supply chain, METRO Germany continues to disregard these ethical benchmarks, serving food sourced from farms where animals endure unimaginable suffering. Metro Germany is allowing brutal torture in order to save a few pennies per meal.

the human cost
is just as
alarming

These inhumane practices can contribute directly to serious health risks for consumers.

Seafood raised in polluted waters can carry harmful toxins such as mercury.
By failing to prohibit these practices in its supply chain, Metro Germany not only fails animals; it also risks hurting public health.

It’s time for METRO Germany to put policies in place that end these cruel and unsafe practices and ensure the Five Freedoms for Animals.

These are the decision-makers
allowing this cruelty to continue
Roland Ruffing
CEO
Benjamin Weiß
CFO
Matthias Dutschmann
Managing Director for Purchasing
white vector black vector
METRO Germany'sSEAFOOD
FiveFreedoms Seafood
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain. Photo: Lilly Agustina / Act For Farmed Animals / We Animals

Fish and crustaceans in METRO Germany’s supply chain can face a brutal existence.

At factory farm seafood facilities allowed in the company’s supply chain, animals can be packed into overcrowded, filthy waters where fish’s bodies can become riddled with deformities and open sores from sea lice and other irritants.

Disease is allowed to run rampant, with a large percentage of animals suffering to death from disease before even making it to slaughter.

FiveFreedoms Seafood
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain. Photo: Andrew Skowron / We Animals
FiveFreedoms Seafood
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain. Photo: Mako Kurokawa / Sinergia Animal / We Animals
FiveFreedoms Seafood
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain. Photo: Jo-Anne McArthur / We Animals
black vector
FiveFreedoms Seafood
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Health implications for customers
Seafood from overcrowded or polluted environments is more likely to carry harmful toxins such as mercury or to carry disease, posing increased health risks for consumers.
Poor water quality and high rates of disease on industrial seafood farms also increase the risk of disease spreading among wild fish, which can lead to even more contaminated products entering the food supply.

CAS

black vector
METRO Germany: HONOR
THE FIVE FREEDOMS
black vector

METRO Germany has the power and responsibility to stop permitting these extreme cruelties in its supply chain. The public expects better, and animals deserve to live free from this egregious and unnecessary suffering.

It’s time for METRO Germany to do what many other leading food companies have already done and put policies in place that ensure the Five Freedoms for animals in its supply chain.

Seafood-opt
This is a vibrant, healthy salmon, leaping joyfully from fresh river water.

This magnificent fish symbolizes the wild freedom that salmon once enjoyed. In their natural habitat, they thrive in clean, clear waters, exhibiting their strength and agility. Sadly, many salmon in farming operations are deprived of this freedom, confined to overcrowded and polluted environments.

Let's ensure
the FIVE FREEDOMS
FOR ANIMALS
black vector